Ilmenauer Discovery Tool

1

Das Märchen vom Marketing : "... aber wir sind doch alle marktorientiert"

by Backhaus, Klaus
Published 1990

Subjects: “...gnd Marketingmanagement...”
Book

2

Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung [; Bachelor geeignet!]

by Homburg, Christian
Published 2008

Subjects: “...gnd Marketingmanagement...”
Book

3

Marketing communication strategy : advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketing communication, in-store communicati...

by Floor, Ko J. M. G.
Published 2011

Subjects: “...stw Marketingmanagement...”
Book

4

An understanding of marketing strategy

by Greenley, Gordon E.
Published in Marketing strategy processes and tools (2009)

Subjects: “...stw Marketingmanagement...”
Article

5

Developing marketing strategies by incorporating important-performance analysis, Kano's model, and benchmarking

by Tang, Yung-tai
Published in Progress in economics research ; Vol. 19 (2011)

Subjects: “...stw Marketingmanagement...”
Article

6

Het samenstellingen en beheer van gegevens als onderdeel van een beslissing-ondersteunend systeem ten behoeve van het marketing management : een case study

by Olivier, Alexander J.
Published 1987

Subjects: “...stw Marketingmanagement...”
Book

7

Verbundanalyse zur Gestaltung von Preisausschreiben

by Brockhoff, Klaus
Published in Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (1986)

Subjects: “...stw Marketingmanagement...”
Article

8

Marketing management

Published 2009

Subjects: “...gnd Marketingmanagement...”
Book

9

Cram 101 textbook outlines to accompany: Strategic marketing management

by Anderson, Carol H.
Published 2007

Subjects: “...2129 Marketingmanagement...”
Book

10

Consumption experience and sales promotion expenditure

by Fornell, Claes
Published in Management science (1985)

Subjects: “...stw Marketingmanagement...”
Article

11

A simultaneous approach to market segmentation and market structuring

by Grover, Rajiv
Published in Journal of marketing research (1987)

Subjects: “...stw Marketingmanagement...”
Article

12

Kundennähe : Strategie oder Schlagwort?

by Albers, Sönke
Published in Marketing (1988)

Subjects: “...stw Marketingmanagement...”
Article

13

Integriertes Marketing - ein wichtiger Teilaspekt : Integration von "klass." mit "direkter" Kommunikation

by Weinhold-Stünzi, Heinz
Published in Thexis (1987)

Subjects: “...stw Marketingmanagement...”
Article

14

The Regis touch : million-dollar advice from America's top marketing consultant

by McKenna, Regis
Published 1985

Subjects: “...stw Marketingmanagement...”
Book

15

Marketing planning workbook : effective marketing for marketing managers

by Dibb, Sally
Published 2001

Subjects: “...gnd Marketingmanagement...”
Book

16

The marketing concept : what it is and what it is not

by Houston, Franklin S.
Published in Marketing strategy's conceptual foundations (2009)

Subjects: “...stw Marketingmanagement...”
Article

17

Global consumer segmentation versus local market orientation : empirical findings

by Yavas, Ugur
Published in Management international review (1992)

Subjects: “...stw Marketingmanagement...”
Article

18

Marketingkonzeption - die Handlungsgrundlage für eine erfolgreiche Marketingtätigkeit

by Büchner, Angelika
Published in Jahrbuch des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau (2008)

Subjects: “...stw Marketingmanagement...”
Article

19

Joint sales promotion : an emerging marketing tool

by Varadarajan, Poondi Rajan
Published in Business horizons (1985)

Subjects: “...stw Marketingmanagement...”
Article

20

Sensory Marketing

by Towers, Ian
Published in Internationale Trends in der Markenkommunikation (2014)

Subjects: “...stw Marketingmanagement...”
Article

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