Optimal purchase and advertising for a product with immediate sale start

We consider the problem of maximizing the discounted net profit of a firm which purchases a quantity of some product at a given time and afterwards advertises and sells the product progressively. We distinguish among the three possibilities of assuming the final time to be either fixed, or bounded,...

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Bibliographic Details
Published in:Top : an official journal of the Spanish Society of Statistics and Operations Research, Vol. 4, No. 2 (1996), p. 301-318
Main Author: Favaretto, D.
Other Involved Persons: Viscolani, B.
Format: electronic Article
Item Description:Partially supported by MURST.
Physical Description:Online-Ressource
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