Optimal purchase and advertising for a product with immediate sale start
We consider the problem of maximizing the discounted net profit of a firm which purchases a quantity of some product at a given time and afterwards advertises and sells the product progressively. We distinguish among the three possibilities of assuming the final time to be either fixed, or bounded,...
|Published in:||Top : an official journal of the Spanish Society of Statistics and Operations Research, Vol. 4, No. 2 (1996), p. 301-318|
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|Item Description:||Partially supported by MURST.|
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Top : an official journal of the Spanish Society of Statistics and Operations Research, Vol. 4, No. 2 (1996), p. 301-318