Optimal purchase and advertising for a product with immediate sale start

We consider the problem of maximizing the discounted net profit of a firm which purchases a quantity of some product at a given time and afterwards advertises and sells the product progressively. We distinguish among the three possibilities of assuming the final time to be either fixed, or bounded,...

Full description

Bibliographic Details
Published in:Top : an official journal of the Spanish Society of Statistics and Operations Research, Vol. 4, No. 2 (1996), p. 301-318
Main Author: Favaretto, D.
Other Involved Persons: Viscolani, B.
Format: electronic Article
Language:English
ISSN:1863-8279
Item Description:Partially supported by MURST.
Physical Description:Online-Ressource
DOI:10.1007/BF02568514
Subjects:
QR Code: Show QR Code