Positive mood can increase or decrease message scrutiny : the hedonic contingency view of mood and message processing

Currently dominant explanations of mood effects on persuasive message processing (i.e., cognitive capacity and feelings as information) predict that happy moods lead to less message scrutiny than neutral or sad moods. The hedonic contingency view (D. T. Wegener & R. E. Petty, 1994) predicts that...

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Bibliographic Details
Published in:Journal of personality and social psychology, Vol. 69, No. 1 (1995), p. 5-15
Main Author: Wegener, D T
Other Involved Persons: Petty, R E ; Smith, S M
Format: Article
Item Description:Date Completed 21.09.1995
Date Revised 25.08.2019
published: Print
Citation Status MEDLINE
Copyright: From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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