Rhetorical Strategies for Claims of Corporate Sustainability

We analyse how North American corporations faced with the ambiguous but legitimating mandate to be "green" engage in rhetorical strategies to portray themselves as sustainable. We examine corporate claims of sustainability across four North American industries to identify dominant rhetoric...

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Bibliographic Details
Published in:The journal of corporate citizenship, , No. 59 (2015), p. 148-167
Main Author: Stevenson, William B.
Other Involved Persons: Steckler, Erica L.
Format: electronic Article
Item Description:Copyright: © 2015 Greenleaf Publishing
Physical Description:Online-Ressource
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