Rhetorical Strategies for Claims of Corporate Sustainability
We analyse how North American corporations faced with the ambiguous but legitimating mandate to be "green" engage in rhetorical strategies to portray themselves as sustainable. We examine corporate claims of sustainability across four North American industries to identify dominant rhetoric...
|Published in:||The journal of corporate citizenship, , No. 59 (2015), p. 148-167|
|Other Involved Persons:|
|Item Description:||Copyright: © 2015 Greenleaf Publishing|
|QR Code:||Show QR Code|