Effects of Web Traffic Announcements on Firm Value
Data from independent rating firms on traffic to commercial Web sites are routinely used in financial valuation models and in determining advertising rates. These metrics are not always reliable because third-party estimates of Web traffic are vulnerable to technical and methodological weaknesses. N...
|Published in:||International Journal of Electronic Commerce, Vol. 8, No. 4 (2004), p. 161-181|
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|Item Description:||Copyright: Copyright 2004 M.E. Sharpe, Inc.|
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