Effects of Web Traffic Announcements on Firm Value

Data from independent rating firms on traffic to commercial Web sites are routinely used in financial valuation models and in determining advertising rates. These metrics are not always reliable because third-party estimates of Web traffic are vulnerable to technical and methodological weaknesses. N...

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Bibliographic Details
Published in:International Journal of Electronic Commerce, Vol. 8, No. 4 (2004), p. 161-181
Main Author: Benbunan-Fich, Raquel
Other Involved Persons: Fich, Eliezer M.
Format: electronic Article
Item Description:Copyright: Copyright 2004 M.E. Sharpe, Inc.
Physical Description:Online-Ressource
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