The virtualization of the airline industry: A strategic process
This paper analyses the virtualization of the airline industry as a strategic response to competitive pressures. Increased competition has driven the associative behavior of airlines, fostered the development of global alliances and the use of codeshare agreements, substantially modifying the struct...
|Published in:||Journal of air transport management : a new international journal of research, policy and practice, Vol. 67 (2018), p. 134-145|
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Journal of air transport management : a new international journal of research, policy and practice, Vol. 67 (2018), p. 134-145