Marketing tourism services : responding to current challenges

The range of papers offered in the e-book attempts to capture the scope of interest and different approaches that tourism marketing research attracts. Several issues emerge: building customer experiences in tourism, e-marketing applications and effectiveness in the tourism industry, brand management...

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Bibliographic Details
Other Involved Persons: Tsiotsou, Rodoula H. (Other) ; Ratten, Vanessa (Other) ; ebrary, Inc (Other)
Format: eBook
Language:English
Published: [Bradford, England] : Emerald 2010
ISBN:9780857242938
0857242938
9780857242945
0857242946
Series:Marketing intelligence & planning v. 28, no. 4
Item Description:Includes bibliographical references
Physical Description:Online-Ressource (p. 380-544) ill
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