Marketing tourism services : responding to current challenges
The range of papers offered in the e-book attempts to capture the scope of interest and different approaches that tourism marketing research attracts. Several issues emerge: building customer experiences in tourism, e-marketing applications and effectiveness in the tourism industry, brand management...
|Other Involved Persons:||; ;|
|Series:||Marketing intelligence & planning
v. 28, no. 4 |
|Item Description:||Includes bibliographical references|
|Physical Description:||Online-Ressource (p. 380-544) ill|
|QR Code:||Show QR Code|