APA Citation

Merx, O., & Bachem, C. (2004). Multichannel-Marketing-Handbuch. Berlin Heidelberg [u.a.]: Springer.

Chicago Style Citation

Merx, Oliver, and Christian Bachem. Multichannel-Marketing-Handbuch. Berlin Heidelberg [u.a.]: Springer, 2004.

MLA Citation

Merx, Oliver, and Christian Bachem. Multichannel-Marketing-Handbuch. Berlin Heidelberg [u.a.]: Springer, 2004.

Warning: These citations may not always be 100% accurate.