Using analytics to inform product design : product management core skills

"Online product performance data is everywhere, but how can product managers put it to work to improve their market reach and product usage? To do this, you need to know what metrics are available, what analytics tools are the most effective, and why some metrics are more beneficial than others...

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Bibliographic Details
Main Author: Edgar, Matthew (Author)
Format: eBook
Language:English
Published: [Place of publication not identified] : O'Reilly Media 2017
Item Description:Title from resource description page (viewed December 11, 2017)
Physical Description:1 online resource (1 streaming video file (3 hr., 9 min., 26 sec.)) digital, sound, color
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