Stars in social media: new light through old windows?

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media su...

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Bibliographic Details
Main Author: Gänßle, Sophia (Author)
Other Involved Persons: Budzinski, Oliver
Format: eBook
Published: Ilmenau : Ilmenau University of Technology, Institute of Economics April 2019
Series:Technische Universität Ilmenau. Diskussionspapier Vol. 25, No. 123
Physical Description:1 Online-Ressource (54 Seiten) Illustrationen
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Ilmenau University Library, Online

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