Stars in social media: new light through old windows?

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media su...

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Bibliographic Details
Main Author: Gänßle, Sophia (Author)
Other Involved Persons: Budzinski, Oliver
Format: eBook
Language:English
Published: Ilmenau : Ilmenau University of Technology, Institute of Economics April 2019
Series:Technische Universität Ilmenau. Diskussionspapier Vol. 25, No. 123
Physical Description:1 Online-Ressource (54 Seiten) Illustrationen
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Ilmenau University Library, Online

Holdings details from Universitätsbibliothek Ilmenau, Online
Shelf Mark: -
Online Access: http://hdl.handle.net/10419/195424
Online Access: https://www.db-thueringen.de/receive/dbt_mods_00038433
Online Access: https://www.tu-ilmenau.de/fileadmin/media/wth/Diskussionspapier_Nr_123.pdf
Availability: Available - Online.

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