The economics of social media stars : an empirical investigation of stardom, popularity, and success on YouTube

The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a unique...

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Bibliographic Details
Main Author: Budzinski, Oliver (Author)
Other Involved Persons: Gänßle, Sophia
Format: eBook
Published: Ilmenau : Ilmenau University of Technology, Institute of Economics Januar 2018
Series:Technische Universität Ilmenau. Diskussionspapier vol. 24, no. 112
Physical Description:1 Online-Ressource (37 Seiten) Illustrationen
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Ilmenau University Library, Online

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